As a child, snacks were something special to me. They meant joy. A reward. A little adventure. Whether on a long journey, after school, or just in between, a small snack could transform the moment.

But even back then I noticed something: Most snacks tasted great – think gummy bears, chocolate, or… you know the ones I mean. Delicious, right? But they consisted mostly of sugar, artificial colors, and ingredients that no one could pronounce.

And today? I'm a father. And I see my children reaching for the exact same snacks. But this time, I'm the one asking: What am I actually giving them? And why is it still so hard to find something that tastes good and is also good for them?

That's when I made a decision: I no longer want to have to choose between delicious and healthy. I want both.